Within a few days I noticed a big difference in how much my labrador retriever is shedding. He hasn't stopped shedding, but it has cut down the amount he is shedding. I put 7 pumps on his food each morning & he eats his food just fine (but he's a lab, so he will eat almost anything). Because of the weight of my dog, we go through a bottle about every 3 weeks, so this does seem pretty expensive for his dosing/how long it lasts. Once we get to winter, I'll probalby try not giving it to him and see how he does and hope that I can just use it in spring and summer when the worst of his shedding occurs.Purchased this upon recommendation from the groomer because my dog sheds excessively. It has stopped that excessive shedding completely! Obviously she still has normal shedding but this products does work. My only complaint is the price for the amount you have to use.After just 2 days of putting the oil in my pup's food his coat is so shiny and soft. This product has really helped with his shedding and I can't be happier. 10/10 I recommend.I bought this product because I heard it lowers hair release on a dog. But that was not really my experience with it. My dog liked eating it it looked solid is a solid salmon oil and I did not notice a difference in the amount of hair loss to my dog.I use this product for over a year now and will never use anything elseI have a 4yr old male Labrador Retriever who is very easily allergic to anything and has very bad reactions. I bought this in hopes of reducing shedding and allergy help. However this had the opposite affect for the allergies. He started scabbing and getting a bunch of red bumps all around his mouth. He also started getting inflamed around his lips. Just horrible experience overall. And I did not notice any reduced shedding. Definitely did not work out for my dog but maybe it will for others idk but just consider possible mishaps before purchasing. $50 gone sadly.My pup loves it. She doesn’t like her food as much without it. Sometimes her mouth smells a little fishy but its good for her. So my fishy-girl is happy